About us

Marketing that moves what matters

Do Marketing Right is a consulting and training practice that helps businesses grow with purpose, powered by strategic clarity, modern technology, and a practical understanding of customer behaviour.

At our core, we believe in bridging the gap between big-picture strategy and real-world execution. Founded by Samuel Yau – a seasoned strategist with leadership experience at Procter & Gamble and private equity-backed firms – we bring both credibility and agility to every engagement. Our model blends consulting, executional support, and capability building into a single, outcome-driven partnership.

We work with organisations across education, retail, consumer goods, finance, NGOs, and technology. Whether it’s designing go-to-market strategies, realigning brand positioning, setting up CRM systems, or facilitating AI adoption — we bring a unique mix of strategic rigour and executional fluency. Our decentralised team of experts in brand, digital, creative, data, and IT allows us to scale quickly and deliver across industries.

Vision and Mission

"A future where every marketing team leads with purpose, creates with clarity, and contributes to what truly matters."

We help organisations do marketing right — turning scattered activity into strategic impact. Through consulting, training and hands-on leadership, we bring clarity, capability and momentum to the teams working to move what matters.