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Do Marketing Right

Corporate AI training + marketing capability

Practical learning designed to change the work.

DMR builds facilitated programmes around the decisions, documents and workflows your people already own. Participants practise, reflect and leave with a method they can use—not just material they can remember.

Available for leadership teams, marketing functions and cross-functional groups, in focused workshops or modular pathways.

Programme pathways

01

Marketing strategy and execution

For marketers and cross-functional leaders who need a stronger shared foundation—from customer and positioning choices to practical planning.

02

Generative AI for practical work

For teams ready to move beyond prompt tricks towards reliable workflows, stronger review and responsible day-to-day use.

03

Agentic AI and workflow design

For teams exploring how multi-step AI workflows can support work while preserving human judgement, governance and accountability.

Delivery principles

Context before content.

  • Real tasks and examples from the participant environment
  • Visible practice, peer discussion and facilitator feedback
  • Human review for consequential work
  • Reusable methods and next-week application

HRD Corp claimability

Confirm the programme before making the claim.

DMR can discuss programme documentation and claimability requirements during scoping. Eligibility depends on the programme, provider status and current HRD Corp rules; final wording must be verified before publication.

Common questions

Practical AI training, explained.

What is corporate AI training?

Corporate AI training helps working teams use generative and agentic AI responsibly in real tasks, with practice, review methods and governance suited to the organisation’s context.

Who is DMR’s AI training designed for?

Programmes can be designed for leadership teams, marketing functions and cross-functional groups that need practical capability rather than a general technology demonstration.

How is the training made practical?

Participants work with realistic decisions, documents and workflows, practise human review, receive facilitator feedback and leave with reusable methods for day-to-day work.

Does DMR cover both generative AI and agentic AI?

Yes. Generative AI programmes focus on reliable creation, analysis and review workflows. Agentic AI programmes explore multi-step workflows while preserving human judgement, governance and accountability.

Start a conversation

Build the right learning path.

Tell us what is stuck, changing or becoming more important. We’ll start with the problem—not a pre-packaged solution.

Tell us the challenge